光的谱系学当代艺术展｜展览形象

衡象创意

杭州/平面设计师/1年前/1925浏览

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光的谱系学当代艺术展｜展览形象

衡象创意

衡象创意为 RAY GALLERY 射线空间“光的谱系学”当代艺术展

制作的主视觉海报及系列物料设计。

RAY GALLERY射线空间开业的首次展览“光的谱系学”，展览分为“回环”、“映射”两个单元。展出了不同时期当代艺术家的艺术项目。“回环”寓意艺术家通过感悟、想象或者直觉，跨越百年的绘画探索聚合成了我们能够去把握的历史光谱和基本语境。“映射”寓意作品中呈现的多样化的题材与技法，这是艺术家们在面对新的文化氛围所作出的敏锐反应。展览主视觉形象的设计以“回环”、“映射”文字为核心，通过文字图形化的手法和渐变交叠的风格，营造出视觉中的“光”的感受，在“光”的层次中找寻秩序的平衡与突破，形成一种光影交织、穿透变幻的视觉形象。

Hengxiang Design produced the main visual poster and series of material designs for the "Radigenealogy" contemporary art exhibition in Ray Gallery.

The first exhibition "Radigenealogy" opened by Ray Gallery，Ray Gallery is divided into two units: "Mapping" and "Reflection". Art projects by contemporary artists from different periods are exhibited. "Mapping" means that through perception, imagination or intuition, the artist's painting exploration spanning a hundred years has aggregated into a historical spectrum and basic context that we can grasp. "Reflection" implies the diverse themes and techniques presented in the works, which is the keen response of artists in the face of the new cultural atmosphere. The design of the main visual image of the exhibition is based on "Mapping" and "Reflection" text. Through the graphical technique of text and the style of gradient overlapping, it creates the feeling of "light" in the vision, and seeks for the "light" level. The balance and breakthrough of order form a visual image of light and shadow intertwined, penetrating and changing.