Colgate高露洁｜色修美白牙膏包装设计全案

突破传统美白，引入紫色光学美白， 推出首款妆感修色美白牙膏。

云巢携手高露洁进行一次 0 到 1 的产品包装创作， PURPLE WHITE 是一款引入紫色光学美白技术的产品，注重牙齿美白的 全新美容体验，具有立竿见影的瞬时闪白特点，高效强力。突破传统美白，引入紫色光学美白， 外盒以全新开盒形式为起点，我们用外包装开盒方式来表现产品印象，妆感且清晰的焕白力量。

Break through the traditional whitening, introduce purple optical whitening, and launch the first makeup-retouching whitening toothpaste.

Designest joins hands with Colgate to create a product packaging of 0 to 1. PURPLE WHITE is a product that introduces purple optical whitening technology, focussing on a new beauty experience of teeth whitening, with instant whitening characteristics, efficient and powerful. Break through the traditional whitening and introduce purple optical whitening. The outer box starts with a new box opening form. We use the outer packaging to express the product impression, makeup and clear whitening power.

服务品牌：Colgate高露洁

设计团队：Designest-Inhnity Design Team

服务内容：战略咨询 | 品牌孵化 | 品牌形象 | 工业设计 | 包装设计

专利保护：禁止商用，违者必究