漱口水品牌包装设计 | 冰爽爆炸×果味一夏

项目丨PROJECT

果味一夏/2024.08

服务丨SERVICE

物料设计/产品包装

项目背景

漱口水行业近年来随着人们口腔健康意识的提高而呈现出显著的增长趋势。在以往的口腔护理领域中，美白、防蛀、去烟渍是用户的主要的诉求，如今随着颜值经济的发展，人们更加注重自身的形象，“清新口气”成为重要的考虑因素，而易于携带的漱口水会成为新一代消费者的首选。

90后、00后群体是主要的漱口水消费者，对个人口腔卫生问题较为关注，对时尚的追求度更高，漱口水作为一种高效便捷的口腔清洁产品，既具备实用性，又兼具时尚性，同时也是一种身份、地位的象征。我们希望在提高产品的品质和安全性基础上，满足消费者对高品质、个性化口腔护理产品的需求。

The mouthwash industry has shown a significant growth trend in recent years with the increasing awareness of oral health among people. In the past, whitening, moth prevention,and removing smoke stains were the main demands of users in the field of oralcare.Nowadays, with the development of the beauty economy, people pay more attention to their own image, and "fresh breath" has become an important consideration factor. Easy to carry mouthwash will become the first choice of the new generation of consumers.

The post-90s and post-00s generations are the main consumers of mouthwash, who are more concerned about personal oral hygiene issues and have a higher pursuit of fashion. As an efficient and convenient oral cleaning product, mouthwash has both practicality and fashion, and is also a symbol of identity and status. We hope to meet consumers' demand for high-quality and personalized oral care products while improving the quality and safety of our products.