丹可林品牌升级｜用专业重塑出彩表达｜文具品牌

DELGREEN丹可林，诞生于欧洲，发展于中国，是一家专业致力于重彩油画棒及其他美术教育产品研发、生产与销售的企业。品牌名中巧妙融入“Devil”之韵，寓意着无尽的创造力与勇于探索的冒险精神，而“GREEN”绿色，象征环保与生命力，这不仅是丹可林的品牌内核，更是其对安全、环保、专业、优质产品理念的坚定承诺。

丹可林以美术教育的实际需求为出发点，精心研发每一款产品，严选每一种颜色，致力于将精良品质与健康安全的理念融入每一件作品中。产品在追求卓越工艺的同时，更严格执行中国、欧盟以及美国等国际行业标准，确保每一件产品都能达到最高安全与环保要求。

为了进一步提升品牌形象，我们对丹可林进行全面的品牌升级重塑。从LOGO设计到VIS（视觉识别系统）的构建，我们建立了一套全新的品牌视觉体系，确保品牌形象的有效统一与便捷延展。产品系列包装的规范设计，不仅提升了产品的视觉吸引力，也进一步巩固了丹可林在行业中的领先地位。

丹可林，用专业重塑出彩表达。

Delgreen, born in Europe and developed in China, is a company dedicated to the research, development, production and sales of heavy-color oil pastels and other art education products. The brand name cleverly incorporates the rhyme of "Devil", implying endless creativity and the adventurous spirit of exploration, while "GREEN" symbolizes environmental protection and vitality. This is not only the brand core of Delgreen, but also its firm commitment to the concept of safety, environmental protection, professionalism and high-quality products.

Delgreen takes the actual needs of art education as the starting point, carefully develops each product, strictly selects each color, and is committed to integrating the concept of excellent quality and health and safety into each work. While pursuing excellent craftsmanship, the products strictly implement international industry standards such as China, the European Union and the United States to ensure that each product can meet the highest safety and environmental protection requirements.

In order to further enhance the brand image, we have carried out a comprehensive brand upgrade and reshaping of Delgreen. From logo design to the construction of VIS (visual identification system), we have established a new brand visual system to ensure the effective unification and convenient extension of the brand image. The standardized design of the product series packaging not only enhances the visual appeal of the products, but also further consolidates Delgreen's leading position in the industry.

Delgreen, reshapes brilliant expression with professionalism.

在本次LOGO设计的全面升级中，我们实现了标志性的革命，将原本趣味的卡通字体转化为现代简约的无衬线字体。这一变革深刻契合产品用户群体的广泛拓展趋势，从学生到青少年再到年轻人，我们坚信油画棒不仅是特定人群的专属乐趣，而是激发全年龄段人群参与绘画艺术、享受创意表达的媒介。

In this comprehensive upgrade of the logo design, we have achieved a landmark revolution, transforming the original fun cartoon font into a modern and simple sans serif font. This change is in line with the trend of the wide expansion of the product user group, from students to teenagers to young people. We firmly believe that oil pastels are not only the exclusive fun of a specific group of people, but also a medium that inspires people of all ages to participate in the art of painting and enjoy creative expression.

品牌色彩运用上，我们根植于GREEN的品牌基因，绿色被赋予了全新的生命力，成为品牌视觉体系的核心色彩，并规范了不同明度色相的绿色及多彩辅助色搭配，既保留了品牌标志性的绿色资产，又赋予了其更加鲜明的视觉形象。

In the use of brand colors, we are rooted in the brand gene of GREEN. Green is given new vitality and becomes the core color of the brand's visual system. We also standardize the matching of green and colorful auxiliary colors of different brightness and hues, which not only retains the brand's iconic green assets, but also gives it a more distinctive visual image.

4.0专业级超软性重彩油画棒：针对此系列包装升级，我们采取传承又创新的策略。该系列作为丹可林的拳头产品已深入人心，我们决定保留其标志性的背景色，以此巩固产品在消费者心中的视觉资产与品牌记忆。

与此同时，我们规范了包装的版式设计系统，融合现代审美趋势，旨在打造更加符合当代消费者审美的视觉体验。包装以更精炼、时尚的形象呈现，不仅提升产品的整体质感，也赋予品牌新的活力与生命力。同时包装版面系统有效解决了过去设计中存在的系列产品可延伸性不足的问题，为后续产品的推出奠定坚实的基础，确保整个系列在视觉上既保持统一和谐，又不失个性与辨识度。

For the packaging upgrade of Dankelin's professional-grade super-soft heavy-color oil pastel series, we adopted a strategy of inheritance and innovation. As Dankelin's flagship product, this series has been deeply rooted in the hearts of the people. We decided to retain its iconic background color to consolidate the visual assets and brand memory of the product in the minds of consumers.

At the same time, we introduced a new logo design and layout specifications, integrating modern aesthetic trends, aiming to create a visual experience that is more in line with the tastes of contemporary consumers. The new logo is presented in a more refined and fashionable image, which not only enhances the overall texture of the product, but also gives the brand new vitality and vitality. The packaging layout system effectively solves the problem of insufficient extensibility of the series of products in the past design, laying a solid foundation for the launch of subsequent products, ensuring that the entire series is visually unified and harmonious, while not losing personality and recognition.

入门级中软性重彩油画棒：针对此系列包装升级，我们打破了传统油画棒的设计逻辑，将画笔产品色系前置于包装正面，这样做能帮助刚入门的新手用户快速找到自己需要的色系，高效做出消费决策转化，也让产品线由此区分的更加明显。

对比专业级系列产品，背景色我们统一为浅色底，色调与版式更为简单轻盈活跃，得以区分入门与专业级产品的视觉差异。

Entry-level medium-soft heavy-color oil pastels: For this series of packaging upgrades, we broke the design logic of traditional oil pastels and placed the brush product color system on the front of the packaging. This can help novice users who are just getting started find the color system they need as quickly as possible, make efficient consumer decision conversions, and make the product line more clearly distinguished.

Compared with the professional-level series of products, we have unified the background color to a light base, and the color tone and layout are simpler, lighter and more active, which can distinguish the visual difference between entry-level and professional-level products.

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团队｜NDL®️

品牌顾问BRAND CONSULTANT：Owen

设计总监DESIGN DIRECTOR：Dolin

品牌设计BRAND DESIGN：Wuzi、JiaJun、Mao、Damn

三维设计3D DESIGN：Shuiyue

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