茶叶包装全案设计 | LOGO/字体/岩茶
其他/平面设计师/334天前/354浏览
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茶叶包装全案设计 | LOGO/字体/岩茶
项目丨PROJECT
源岩茶庄包装礼盒设计/2023.12.1
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服务丨SERVICE
LOGO/VI/系列产品包装设计
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设计团队丨TEAM
莫铭MOMING
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源岩茶庄是一家专注于武夷岩茶的品牌,致力于将传统工艺与现代审美相结合,为茶叶爱好者带来高品质的茶叶体验。近年来,茶文化的复兴使得茶叶市场呈现出持续增长的趋势,消费者对于茶品的品质和品味有着更高的追求。
然而,在市场上,许多茶叶品牌的包装设计和呈现方式仍然缺乏独特性和创新性。大多数产品虽然注重品质,却未能在外观和体验上与消费者建立更深层次的情感连接。
源岩茶庄的茶叶礼盒包装项目应运而生,以填补市场上的这一空白。我们深知茶叶不仅仅是一种饮品,更是一种文化的载体,是与自然、历史和人文相融合的象征。因此,我们决定在茶叶礼盒包装中加入版画元素,以表达对于传统艺术和文化的敬意。
Source Rock Tea House is a brand specializing in Wuyi Rock Tea, dedicated to combining traditional craftsmanship with modern aesthetics to bring tea lovers a high-quality tea experience. In recent years, the revival of tea culture has led to a trend of continuous growth in the tea market, with consumers pursuing higher quality and taste in tea products.However, the packaging design and presentation of many tea brands in the market still lacks uniqueness and innovation. Most products, while focusing on quality, fail to establish adeeper emotional connection with consumers in terms of appearance and experience.
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