老酸奶品牌设计如何出圈｜凯哥楼年轻化设计案例

项目—榆林凯哥楼老酸奶

设计—Cannon

客群分析：店铺位于榆林古街商业街，客户群体多为本地居民和游客 除此之外，店铺半径1km内分布有10个学校及幼儿园，具有潜在学生市场

品牌定位：一家更适合榆林本地人口味的老酸奶

品牌口号：榆林老酸奶 就选凯哥楼

Project - Yulin Kaigelou Old Yogurt

Designer - Cannon

Customer analysis: The store is located in Yulin Ancient Street Commercial Street, with a customer base mainly consisting of local residents and tourists. In addition, there are 10 schools and kindergartens within a radius of 1km, which has a potential student market

Brand positioning: an old yogurt that is more suitable for the taste of Yulin locals

Brand slogan: Choose Kaigelou for Yulin Old Yogurt