【螃蟹汤包】美食提案

项目丨PROJECT

螃蟹汤包logo设计/2024.11.28

IP插画丨IP illustration           

logo/美食/插画

&项目背景

Project Background

1994年在西安市碑林区开出第一家小六汤包文艺路店,是以经营特色汤包、陕西家常菜为主的中式餐饮连锁品牌。品牌创始人张安新汲取了陕西传统灌汤包的特点,经过对用料标准的研制、改进和工艺研磨,成就了小六汤包的风味。已在西安、宝鸡、兰州等地开出60余家门店。

因为螃蟹汤包只是小六汤包品牌里的一个单品，所以就拿里面的单品进行了一个单独的logo美食提案

In 1994, the first Xiaoliu soup dumpling Wenyi Road store was opened in Beilin District, Xi'an City, which is a Chinese restaurant chain brand mainly engaged in special soup dumplings and Shaanxi home-cooked dishes. Zhang Anxin, the founder of the brand, absorbed the characteristics of Shaanxi's traditional soup dumplings, and achieved the flavor of Xiaoliu soup dumplings through the development, improvement and process grinding of material standards. It has opened more than 60 stores in Xi'an, Baoji, Lanzhou and other places.

Because the crab soup bun is only a single item in the Xiaoliu soup dumpling brand, I used the single item in it to make a separate logo food proposal