QIANJI | 签迹串品烘烤品牌视觉设计

QIANJI | 签迹串品®烘烤

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签迹串品是一个为了年轻消费者追求更健康、更精致的生活方式而诞生的烘烤品牌。

主张将传统重油烟的烧烤以更健康的烘烤方式进行呈现，打造“0负担烧烤”，并为此而坚持。

理性的认知和工序流程，感性的口味追求和对健康的理解，重新定义烧烤。

我们将品牌人格定义为“烘烤艺术家”，以年轻松弛的视觉设计、舒适健康的品牌色彩、活力有趣的IP形象，让签迹串品打破烧烤边界的形象更加具像化地呈现在消费者面前，以传递签迹串品新口味和新视觉的双重惊喜。

QianJi is a baking brand born for young consumers to pursue a healthier and more refined lifestyle. Advocate presenting traditional heavy oil fume barbecue in a healthier way, creating a "zero burden barbecue", and persist in this. Rational cognition and process flow, emotional pursuit of taste and understanding of health, redefine barbecue. We define the brand personality as a 'baking artist', presenting QianJi's image of breaking the boundaries of barbecue in a more vivid way to consumers with youthful and relaxed visual design, comfortable and healthy brand colors, and lively and interesting IP image, in order to convey the dual surprise of new flavors and new visuals of signature skewers.