TWIJOY-Night（成人用品） | 产品视觉设计

Client/客户：TWIJOY

During our communication with the TWIJOY brand, we sensed a kind of "subtle yet powerful" energy. Both its products and the team behind them have always attached great importance to the feelings of users, which is also the key to helping it open up the market in North America.

Conventional digital products usually place great emphasis on demonstrating the characteristics of their parametric functions during the promotion and marketing stage. However, due to the limited information density that people can absorb within a short period of time, it is sometimes not possible to effectively establish a connection at the perceptual level between the products and users through visual means. And this is especially crucial for an adult sex toy brand. On this basis, we shifted the visual focus from functions to experiences and redesigned a set of visual solutions based on the perspective of users.

在和TWIJOY品牌的沟通中，我们感受到一种“细而微的”能量，其产品至背后团队始终重视用户感受，这亦是助其能在北美打开市场的钥匙。

常规的数码类产品在宣发环节通常会非常重视展现产品的参数功能上的特性，受限于人在短时间内所能接受的信息密度，有时不能有效的将产品通过视觉与用户建立感受层的联系。而这对于一支成人情趣用品品牌尤为关键，在此基础上，我们将视觉焦点从功能转移至体验，重新设计出一套基于用户视角的视觉方案。