灵蛇游中国 | 原创ip设计

作品类型 | TYPE

IP形象设计/图库设计/品牌设计/海报设计/文创产品设计

设计说明 | EXPLAIN

在传统中，蛇作为远古图腾之一，与华夏文明起源密切相关。据传，中华始祖女娲和伏羲都是半人半蛇的形象，反映了古人对于蛇的尊崇，将其视为吉祥.聪明和智慧的象征。传统文化中以圆形寓意圆满，胖福加入年画娃娃的特征，珠圆玉润的脸型和体态为主形象。本系列以灵蛇游中国为主题，突出IP的可爱形态，用憨态可掬的形象，让我们跟着胖福一起领略各地的美食和风土人情，宣扬我国的优秀的传统文化。

其余 | OTHER

此套形象介绍了胖福形象的基础部分，包含形象动作设计，海报设计，元素设计周边设计等。之后还会根据节日，节庆等主题丰富图库，以及产品设计，适用与线上线下使用的各类标准。

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设计团队：品牌设计柒柒、糖糊了chahua、橘子是老王

                     

Work TYPE | type

IP image design/Gallery design/Brand design/poster design/Creative product design

The design instructions | EXPLAIN

In tradition, snake, as one of the ancient totems, is closely related to the origin of Chinese civilization. According to legend, Nuwa and Fuxi, the first ancestors of China, are both half-human and half-snake images, reflecting the ancient people's respect for the snake and regard it as auspicious. A symbol of cleverness and wisdom. In traditional culture, the circle symbolizes completeness, and fat Fu adds the characteristics of New Year dolls, and the pearly-shaped face and body are the main images. This series with the spirit snake travel China as the theme, highlighting the lovely form of IP, with the honest image, let us follow the fat Fu together to appreciate the food and local customs around the country, promoting our country's excellent traditional culture.

| OTHER

This set of images introduces the basic part of fat Fu image, including image action design, poster design, element design peripheral design and so on. After that, we will enrich the gallery according to the theme of festivals and festivals, as well as product design, and apply various standards used online and offline.

Copyright has been registered, welcome business cooperation and exchange.