理想汽车×牧高笛 - FAMILY PARK TENT 公园亲子帐篷

The Family Park Tent是 NOI Creative 与 Mobi Garden(牧高迪) 合作推出的一款创新充气公园帐篷，适合城市户外爱好者。这款充气公园帐篷设计为 Li-Auto理想汽车的多功能配件，将大自然的乐趣带入城市，为家庭提供了一种轻松的方式与户外联系，同时又不失居家的舒适感。它是自然与现代的完美融合，专为城市公园打造，同时兼顾了现代生活的便利性。

The Family Park Tent, a collaboration between NOI Creative and Mobi Garden, is an inflatable park tent for urban outdoor enthusiasts. Designed as a versatile accessory for Li-Auto vehicles, it brings the joy of nature into the city, offering families an effortless way to connect with the outdoors without losing the comforts of home. It’s the perfect blend of nature and modernity, made for city parks while balancing the convenience of modern living.

Client - Li Auto, Mobi Garden

Designed by - NOI Creative / Boyi Guan

CGI - Boyi Guan, Gian Luigi Singh, Giacomo Tonioni

OUR VISION

CHALLENGE

我们面临的最大挑战是将家的温暖带到崎岖的户外环境中。其充气结构可快速搭建、紧凑存放和轻松运输，可整齐地装入理想汽车中。这款帐篷具有防风雨的简约设计，使其在城市公园或户外度假中大放异彩，将城市便利与自然美景融为一体。

Our biggest challenge was bringing the warmth of home to a rugged, outdoor setting. Its inflatable structure allows for quick setup, compact storage, and easy transport, fitting neatly into Li Auto vehicles. This tent's weather-resistant, minimalist design allows it to shine in city parks or outdoor getaways, blending urban convenience with natural beauty.

OUTCOME

家庭公园帐篷于 2024 年中期推出，并迅速成为理想汽车车主和城市探险者的最爱。这款创新、轻巧且易于存放的帐篷在短短六个月内已售出 10,000 多套。这款帐篷提供灵活的配置，可适应不同的空间并提供无缝的露营体验，对于那些寻求以现代方式与大自然联系的人来说具有强大的影响力。

The Family Park Tent launched in mid-2024 and has quickly become a favorite for Li Auto owners and urban adventurers. This innovative, lightweight, easy-to-store tent has sold over 10,000 units in just six months. It offers flexible configurations, adapting to different spaces and providing a seamless camping experience that makes a powerful impact on those seeking a modern way to connect with nature.