THE CUCKOO CLOCK'S CALL OF HAPPINESS

AN ANNUAL SEMINAR OPENING ANIMATION FOR AN INSURANCE COMPANY - LAW INSURANCE BROKER CO. LTDTHIS YEAR MARKS A SIGNIFICANT MILESTONE FOR THE BRAND—ITS 40TH ANNIVERSARY. OUR CONCEPT REVOLVES AROUND "ANNOUNCING THE ARRIVAL OF JOYFUL MOMENTS," USING THE CUCKOO CLOCK AS AN INSPIRATION TO CELEBRATE THIS GRAND EVENT.WE USE THE "MANDALA ZOETROPE" AS THE KEY TO SPARK THE STORY, TRANSFORMING THE BRAND'S SERVICE SPIRIT AND POSITIVE CLIENT INTERACTIONS INTO FIVE DISTINCT SCENES.

LOS ANGELES FILM AWARDS 2024  -  

NEW YORK FILM AWARDS 2024 - 

NEW YORK FILM AWARDS 2024 - 

​​​​​​​CANNES WORLD FILM FESTIVAL 2024 - 

AS WE ENTER OUR 40TH ANNIVERSARY YEAR, TWO OF THE MOST IMPORTANT CHARACTERISTICS OF THE BRAND ARE THE SENSE OF HAPPINESS AND WARMTH IT BRINGS AND THE CLOSE RELATIONSHIP IT EMPHASIZES WITH ITS CUSTOMERS.

WE USED THE CUCKOO CLOCK AS A CREATIVE MEDIUM TO CONVEY HAPPINESS ON A REGULAR BASIS. THE INTERNAL STRUCTURE OF THE CLOCK WAS ALSO DIVIDED INTO 5 SECTIONS TO CONVEY THE CLOSE RELATIONSHIP BETWEEN THE BRAND AND ITS CUSTOMERS, AND THE POSITIVE IMAGE OF THE BRAND WAS TIED TOGETHER BY THE BRAND MASCOT TO CREATE AN EVOCATIVE CARNIVAL-LIKE CELEBRATION.