深度玩家的键帽定制专家GAOXD高新达 | 品牌形象升级

GAOXD高新达是国内具有创新精神的键帽制造品牌之一

是专业与多元化的结合。作为行业专家，其通过精湛的工艺和技术创新，打造具有稳定标注的产品。同时能够提供满足玩家独特需求的定制解决方案。在确保专业质量的同时，助力玩家展现个性和具有稳定创新的价值感。

GAOXD is one of the domestic keycap manufacturing brands with an innovative spirit.

It is a combination of professionalism and diversity. As an industry expert, it creates products with stable markings through exquisite craftsmanship and technological innovation. At the same time, it can provide customized solutions that meet the unique needs of players. While ensuring professional quality, it helps players show individuality and have a sense of stable and innovative value.

GAOXD高新达的标识分为3个部分：超级符号与英文

超级符号的设计灵感来源于键唱轴，象征着品牌在多元化领域中的扩展性、连接性与创新性。键帽轴在机械键盘中的核心作用，它不仅决定了按键的手感、声音和响应速度，更体现了品牌在追求精准控制与高效反馈中的精密设计理念。同键轴般具备可链接、可延展、可定制的特性，不断扩展与创新研发。

英文：为了满足多元化、趣味性和可玩性的需求，我们将经典与创新完美融合，通过缺失方块的视觉设计，营造出动态和互动感以俏皮且充满控味的视觉语言，展现品牌的独特个性和技术实力。我们提取了GAOXD高新达首字母，其功能作为辅助识别以及品牌的注释，分别应用不同的场合。

The logo of GAOXD consists of three parts: super symbol and English.

The design inspiration of the super symbol comes from the keycap shaft, symbolizing the brand's expansibility, connectivity and innovation in diversified fields. The keycap shaft plays a core role in mechanical keyboards. It not only determines the feel, sound and response speed of keys, but also reflects the brand's precise design concept in pursuit of precise control and efficient feedback. Like the key shaft, it has the characteristics of being linkable, extensible and customizable, and continuously expands and innovates in research and development.

English: In order to meet the needs of diversification, interestingness and playability, we perfectly combine classics and innovation. Through the visual design of missing squares, we create a sense of dynamics and interactivity. With a playful and full of control visual language, we show the brand's unique personality and technical strength. We extracted the initials of GAOXD. Its function is used as auxiliary recognition and brand annotation and is applied in different occasions respectively.

凭借十多年行业积淀，GAOXD高新达迅速成长为集开发设计、注塑成型、生产制造于一体的规模精密工业制造企业。TA的品牌设计核心在于如何建立起玩家对键帽定制领域的高信任感，而不仅仅是通过视觉去提升品牌形象的专业感与品质感。我们知道，键帽市场中的企业用户和深度玩家对产品价值的理解往往各有侧重：企业客户更关注生产效率、设计的精准度、以及产品的可靠性；而个性化定制的玩家则重视键帽设计的独特性、创新感与定制体验的趣味性。

在此次品牌升级中，GAOXD高新达以专业性、创新性和多元化为发展方向，进一步巩固品牌竞争优势。通过优化视觉语言，重塑品牌标识，明确不同产品线的定位，将专业性、个性化与玩家体验有机结合，向消费者传达一个“更专业”“更创新”“更多元化”的全新品牌形象。

With more than ten years of industry accumulation, GAOXD has rapidly grown into a large-scale precision industrial manufacturing enterprise integrating development and design, injection molding and production. The core of its brand design lies in how to establish a high sense of trust among players in the keycap customization field, rather than just enhancing the professionalism and quality of the brand image through vision. We know that enterprise users and deep players in the keycap market often have different emphases on understanding product value: enterprise customers pay more attention to production efficiency, design accuracy and product reliability; while personalized customization players attach importance to the uniqueness and innovation of keycap design and the interestingness of customization experience.

In this brand upgrade, GAOXD takes professionalism, innovation and diversification as its development direction to further consolidate its brand competitive advantage. By optimizing visual language, reshaping brand logo and clarifying the positioning of different product lines, it organically combines professionalism, personalization and player experience to convey a new brand image of "more professional", "more innovative" and "more diversified" to consumers.

产品名称 / GAOXD高新达全品牌视觉

创作团队/深圳九点整设计

设计时间 / 2024年

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@SHENZHEN 9-OCLOCK INDUSTRIAL DESIGN CO,LTD