FUCANG 福舱科技 | 品牌设计

Client: Fucang Technology Co., Ltd.

客户：福舱科技有限公司

Fucang Technology is a unique brand that combines modern technology with the concept of natural health preservation. Its core product is to provide outdoor camping accommodation experiences. Its visual system is constructed around the concept of "isolation", following the principle that less is more. The logo design is based on the deformation of the brand's initial letter "F" into a closed architectural structure, isolating a natural space from the noisy city. The title font of the brand also applies the concept of separation and combination in details to create some uniqueness and interestingness in recognition.

福舱科技，是一个融合现代科技与自然养生理念的独特品牌，核心产品为提供野外露营住宿体验。其视觉系统围绕“隔绝”这一理念构建，遵循少即是多的原则，标识设计依据品牌首字母 F 形变出封闭式的建筑结构，将一方自然空间与喧嚣城市隔绝出来，品牌的书面标题字体亦在细节处应用了“离合”的概念，以做出一些识别上的独特性与趣味性。