《神巾啊！》沈阳非遗文创设计

神巾啊！文创设计项目

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项目组长：赵攀

项目设计：赵攀 马舒宁 李泽 简星宇

设计指导：姜雪

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模特：赵攀 李泽 简星宇

拍摄/后期：赵攀 李泽

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演员：赵攀 简星宇

广告执导：李泽 简星宇

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特别感谢：沈阳熙玖里汤泉 温泉洗浴中心

《RUBBING TOWELS！》Cultural and creative design projects

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Project Team Leader: Zhao Pan

Cultural and creative design: Zhao Pan, Ma Shuning, Li Ze, Jian Xingyu

Design Director: Jiang Xue 

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Model: Zhao Pan, Li Ze, Jian Xingyu 

Filming and post-production: Zhao Pan, Li Ze

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Actor: Zhao Pan, Jian Xingyu

Advertising Director: Li Ze, Jian Xingyu

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Special thanks: Shenyang Xijiuli Tangquan Hot Spring Bathing Center

神巾啊！把满绣搓在身上！

近几年来，中国东北洗浴文化开始从辽宁省沈阳市流行起来，洗浴在中国东北地区占据着重要的地位，也是一种生活方式，同时洗浴文化连带的搓澡文化也在中国东北地区尤其盛行。

在中国的历史上，清朝官员分为九品十八级，体现在官服胸前或后背上织缀的方形织物——补子，上面绣有纹样。随着官位不同纹样也不同，文官绣飞禽，武官绣猛兽。这个刺绣纹样就是中国非物质文化遗产之一，又被称为“中国清朝皇族刺绣”的盛京满绣。它起源于辽宁省沈阳市，带着满族文化的魅力，从盛京宫廷中走来。

《神巾啊！》文创品牌产品设计中的图案，提取清朝官服方型补子上的盛京满族刺绣图案中的动物，把它们设计成有趣好玩的插画形象，选择两个文官代表动物和两个武官代表动物，寓意文武双全。同时在设计中也不失非遗刺绣图案本身的韵味，使中国的非遗盛京满绣与中国东北洗浴文化融合，让它们更好在现代得以传承与发展。

Rubbing towels! Rub the embroidery on your body !

In recent years, the bathing culture in Northeast China has become popular in Shenyang City, Liaoning Province. Bathing occupies an important position in Northeast China and is also a way of life. At the same time, the bathing culture and the accompanying culture of scrubbing are also particularly popular in Northeast China.

In the history of China, officials in the Qing Dynasty were divided into nine grades and eighteen grades, which was reflected in the square fabric-buzi woven on the chest or back of the official uniform, with patterns embroidered on it. The patterns vary with the official position, with civilian officials embroidering birds and military officers embroidering beasts. This embroidery pattern is one of China's intangible cultural heritages, and is also known as "Chinese Qing Dynasty Royal Embroidery" Shengjing Manchu Embroidery. It originated in Shenyang City, Liaoning Province, and came from the Shengjing palace with the charm of Manchu culture.

《Rubbing towels!》The patterns in the cultural and creative brand product design were extracted from the animals in the Shengjing Manchu embroidery patterns on the square patches of official uniforms in the Qing Dynasty, and designed them into interesting and playful illustrations. Two animals representing civil servants and two representatives of military attachés were selected Animals symbolize both civil and military abilities. However, the charm of the embroidery pattern itself is not lost, integrating China's intangible cultural heritage Shengjing Manchu embroidery with the bathing culture of Northeast China, allowing them to be better inherited and developed in modern times.

神巾啊！文创设计项目🌱品牌叙事

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⭐我们的主视觉，为什么是四只手套？🧤🧤🧤🧤

手套意为近几年从沈阳兴起的，东北洗浴文化中的搓澡文化代表——搓澡巾为主推产品，对应slogan：神巾啊！把满绣搓在身上。四只手套，意味着一切以④这个数字展开，团队凝聚与协作的概念。

④人项目组→④只手套→④只搓澡巾→④款代表色→④款满绣动物纹样符号

⭐沈阳非遗·盛京满绣，中国清朝官服补子中的动物纹样符号

文官绣飞禽→🐔锦鸡丞相🐦云雁小臣

武官绣走兽→🐯虎先锋🐴海马大将

选择双文双武→文武双全🐯🐴🐔🐦

⭐我们为什么用手写字作为品牌标志，用手工裁剪的包装设计？

在动漫插画风格叙事中，手写字更加增添活力与趣味效果。手工裁剪的包装添加交互设计，包装袋上的“神巾啊！”可揭下作为贴纸，贴在任何想贴的地方~