GuanYe觀野——先锋植物 | 品牌视觉

一口月

厦门/平面设计师/1年前/261浏览

版权

一口月

GuanYe觀野致力于开创“潮流种植者”新风潮。围绕自然生命与现代视觉的结合，进一步拓展植物与人情感交互的可能性，发掘植物与空间的新维度。

“生命力”是觀野的态度与视觉展现的核心，“攻击性”作为生命力表达最强烈的形式，由此觀野的品牌视觉围绕荆棘与彩色半调展开：荆棘以通体的尖刺在各类植物中独树一帜，而半调的油墨视觉属性则赋予品牌视觉粗旷、野生的即视感。

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GuanYe Guanye is committed to creating a new trend of "trendy growers". By combining natural life with modern avant-garde vision, we aim to further expand the possibilities of emotional interaction between plants and humans, and explore new dimensions of plants and space.

'Vitality' is the core of Guanye's attitude and visual expression, and 'aggressiveness' is the strongest form of expressing vitality. Therefore, Guanye's brand visual revolves around thorns and colorful half tones. Thorns stand out among various plants with their sharp spines, while the semi toned ink visual properties give the brand a rough and wild visual sense.

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