POSODO COFFEE 咖啡品牌美学设计

项目 | POSODO COFFEE

品牌设计 | 必然品牌设计工作室

服务内容丨品牌策略｜品牌VI设计｜餐饮品牌全案｜包装设计｜IP设计｜超级符号设计｜品牌美学设计

未经允许禁止转载｜禁止商用｜禁止二改

著作权归作者所有。商业转载请联系作者获得授权，非商业转载请注明出处。                                 

-

项目背景

POSODO COFFEE，一个融合古希腊神话与现代轻奢美学的咖啡品牌，设计的核心意图在于融合古希腊神话与现代轻奢美学，以海神波塞冬为灵感来源，打造具有深厚文化底蕴与现代审美趋势的视觉形象。我们深入挖掘了海神波塞冬的文化符号，选取其标志性武器三叉戟作为超级符号，并结合大海的渐变蓝色，形成独特的颜色符号。通过超级符号的重复美学延展，我们进一步构建了文化战略花边，使其与海神IP形象、三叉戟超级符号及演变的文化战略花边贯穿品牌设计的始终。整个设计过程注重美学深度，通过独特的视觉元素，营造出奢侈品般的品牌调性，吸引消费者的眼球，并深刻传达品牌的文化内涵及美学理念。

POSODO COFFEE is a coffee brand that aims to integrate ancient Greek mythology with modern light luxury aesthetics. The core intention of its design is to blend ancient Greek mythology with modern light luxury aesthetics, inspired by the sea god Poseidon, with the aim of creating a visual image with profound cultural heritage and modern aesthetic trends. During the creative process, we delved deeply into the cultural symbols of Poseidon, selecting his iconic weapon, the trident, as the super symbol, and combining it with the gradient blue of the ocean to form a unique color symbol. Through the repeated aesthetic extension of the super symbol, we further constructed a cultural strategic lace that runs through the brand design with the Sea God IP image, the trident super symbol, and the evolving cultural strategic lace. The entire design process focuses on aesthetic depth, aiming to create a luxury like brand tone through unique visual elements, attract consumers' attention, and deeply convey the cultural connotation and aesthetic concept of the brand.