云南普洱茶系列包装设计

成都/平面设计师/1年前/86浏览

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云南普洱茶系列包装设计

普洱茶是我国享誉海内外的代表性茶类，是具有千年文化历史的传统饮品，代表着云南独特的文化形象和历史意义。插画以黑白装饰画为主，依次刻画了崇圣寺三塔、昔归茶山、采茶女、茶马古道等场景，在实用美观的基础上，蕴含有更多的文化内涵，能够向消费者传递出普洱茶所拥有的文化底蕴和民族特色。

Pu-erh tea is a representative type of tea in China that is renowned both at home and abroad, and it is a traditional drink with a thousand-year cultural history, representing the unique cultural image and historical significance of Yunnan. The illustrations are mainly black and white decorative paintings, depicting the three pagodas of Chongsheng Temple, the Xigui Tea Mountain, the tea picker, the Old Tea Horse Road and other scenes, which are practical and beautiful and contain more cultural connotations, and are able to convey to the consumers the cultural heritage and national characteristics of Puerh Tea.

昔归茶介绍：“昔归”有种“日出而作日暮而归”的意味，难免觉得农耕文明画面跃然纸上。昔归，并非“踏着夕阳归去”或“往昔归来”之意而是傣语音译—搓麻绳的地方。早些年间的茶马古道就由此经过，渡口渡船、马帮来此收茶叶都需大量的麻绳，因而就把这搓麻绳的地方喊作了昔归，而这地方所产之茶也就被称为昔归茶。

Xigui tea introduction: ‘Xigui’ has a kind of ‘sunrise and sunset and return’ meaning, it is hard to avoid feeling that the picture of farming civilisation jumps to the paper. Xigui is not the meaning of ‘returning with the setting sun’ or ‘returning from the past’, but the Dai translation - the place of rubbing hemp rope. In the early years of the ancient tea-horse road through this, the ferry, horse gangs come here to collect tea need a lot of hemp rope, and therefore the rubbing of hemp rope place called Xigui, and the tea produced in this place is also known as Xigui tea.

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原创Works 平面包装包装设计普洱茶包装手绘插画包装茶叶设计