papo sparkling 气泡水饮品店品牌设计

Papo Sparkling is a sparkling water beverage shop located in Hangzhou.

At a time when a healthy lifestyle has become an important factor for consumers,

Papo Sparkling is committed to not using any flavored syrups or concentrated fruit juices,

striving to ensure that every cup of sparkling drink can be enjoyed effortlessly.

papo sparkling 的标志设计以品牌名为基础，

以链接、切割的方式组合在一起，圆形的上下排列体现了气泡水这一特征。

我们希望符号化的标志，不仅仅只是极简的图形表达，而是能兼顾行业属性与品牌本身。

The logo design for Papo Sparkling is based on the brand name itself, 

combining elements of connection and segmentation. 

The circular arrangement in a vertical line reflects the characteristic of sparkling water. 

We aspire for the symbolic logo to not only represent 

a minimalist graphic expression but also to encompass the industry attributes and the essence

of the brand itself.

品牌色围绕明黄与浅蓝展开，

轻松明快的色彩组合，给人以轻松愉悦的直观感受。

印刷品方面，选择了带有气泡观感的特种纸张，不规则的圆形排列宛如气泡升腾时的自然状态 ......

我们希望通过这种轻松、细腻的设计语言，

传递出 papo sparkling 轻松自在的品牌理念与独特气质。

The brand colors revolve around bright yellow and light blue,

a combination that conveys a sense of ease and cheerfulness. For printed materials,

we have chosen special paper with a bubble-like texture,

and the irregular circular arrangement resembles the natural state of bubbles rising...

Through this relaxed and delicate design language,

we aim to convey the carefree brand philosophy and unique temperament of Papo Sparkling.

C . papo sparkling

DA . Being design studio

PT. Hubian

SD. Twosleepers-studio

ADD. Hangzhou

DT.2024