Natural Music 品牌视觉识别系统设计

Natural Music is a music education institution located in Hangzhou.

The brand design draws inspiration from its natural music education philosophy,

using a more subtle design language to build a comfortable,

inclusive, and evocative brand image.

The logo design, in the form of negative space, cuts through the notes and basic shapes,

creating a simple visual that generates more room for imagination.

The auxiliary graphics are composed of the logo,

where the "note" as an industry characteristic is explicitly presented here.

This expression of less is more aligns with the brand's educational and

operational philosophy that is implicit yet powerful.

In terms of color and materials,

the brand color combination of blue and yellow runs through the entire brand identity system,

with materials centered around kraft paper (for print products) and natural wood (for spaces),

creating an overall visual experience that is more layered and three-dimensional,

giving people a natural and comfortable visual feeling.

C . Natural Music

DA . Being Design studio

SD. HAD studio

ADD. hangzhou

DT.2023