PICKPOP Packing Design

Client：PICKPOP

Time To Market：2024

Design Team：HeiYeDesignLab

PICKPOP是一个专注于开发匹克球运动用品的品牌，致力于为热爱运动的年轻消费者带来更好的产品体验。

 "POP "是击球一瞬间短促清脆的爆裂声，PICKPOP 的品牌形象始于击球时的原始感受，通过匹克球的运动轨迹转化为具有动态感标识。运动美学与科技美学相结合，将给人们带来更加活力、亲切、轻松的体验，而新的标识则希望给消费者带来新鲜、活力的视觉体验。 

在建立品牌包装体系的同时，我们目标以品牌产品为核心设计元素，提炼出匹克球的圆形和“POP”爆裂声的三条线，辅以四种年轻明快的色彩，建立一个富有变化、易于延展、简洁大胆的包装视觉系统。我们试图强调品牌形象的活力感受，并在定制衍生品中延续品牌核心的表达。

PICKPOP is a brand focusing on the development of Pickleball sporting goods and is committed to bringing a better product experience to young consumers who love sports.

"POP" is the short and crisp popping sound at the moment of hitting the ball. The brand image of PICKPOP starts from the original feeling when hitting the ball, which is transformed into a dynamic logo with a sense of dynamics through the movement trajectory of the Pickleball. The combination of sports aesthetics and technological aesthetics will bring people a more energetic, friendly and relaxing experience, while the new logo hopes to bring consumers a fresh and energetic visual experience. 

While establishing the brand system, we aimed to take the brand product as the core design element, extracting the circle of the Pico ball and the three lines of the "POP" sound, complemented by four young and bright colours, to establish a packaging visual system that is varied, easy to extend, simple and bold. We tried to emphasise the energetic feeling of the brand image and continue the core brand expression in the customised derivatives.