simplijoy·椰子巧克力系列包装设计

项目PROJECT：simplijoy·椰子巧克力系列包装设计/2024.10.17

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服务SERVICE：产品包装/插画绘制/三维渲染 

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包装全案设计：八宝周98

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项目介绍：simplijoy，传递品牌的核心理念“简单，乐趣，分享”。结合了热带椰子与欧洲巧克力工艺的高端甜品，传达出产品的自然、健康和异国情调的特点。打造一款能够唤起人们对阳光、沙滩和清澈海水记忆的产品，同时为消费者提供一种奢华而独特的味蕾体验。强调的是简单性带来的快乐和满足感，以及在快节奏、高压力的现代生活中寻找平衡和宁静的重要性。

simplijoy, conveys the brand's core philosophy of “Simple, Fun, Share”. Combining tropical coconut with European chocolate craftsmanship, the high-end dessert conveys the natural, healthy and exotic character of the product. To create a product that evokes memories of sun, sand and clear water, while providing consumers with a luxurious and unique taste bud experience. Emphasis is placed on the pleasure and satisfaction that simplicity brings, and the importance of finding balance and serenity in the fast-paced, high-stress modern life.

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