光合计划x妙手回潮,会动的祝福红包!
上海/平面设计师/1年前/11851浏览
版权
光合计划x妙手回潮,会动的祝福红包!
2021年设计的一款红包,以栅栏动画的形式诠释了红包的另一种可能。
对于现在网路时代来说,大家发红包的形式大多以转移到手机上,但无法替代实体红包的情感表达,那是一种人与人之间通过行为互相体悟的真实情感,在这个虚拟网络时代,显得尤为重要。
所以便从红包抽拉体验的本质思考,在抽拉之间加入动画技术以放大这种体验,结合图形版式表达其中美好的祝福。
In today's digital age, the act of sending red packets has largely shifted to mobile devices. However, this digital form cannot replace the emotional expression conveyed by physical red packets. The exchange of physical red packets represents a true emotional connection between individuals, a genuine understanding through actions. In this virtual era, this connection holds significant importance.
Therefore, by contemplating the essence of the red packet pulling experience, animation technology was incorporated between the pulling actions to amplify this experience. By combining graphic formats, the design aimed to express heartfelt blessings within the act of pulling red packets.
Creative Agency:光合计划工作室/GrowUP Studio
Commercial Director:重楼
Art Director:吉星/Jixing
Designer:吉星/Jixing
Brand Director:八角
Director of Operations:丢一
405
举报
声明
553
分享
相关推荐
评论你的想法~
表情
喜欢TA的作品吗?喜欢就快来夸夸TA吧!
你可能喜欢
相关收藏夹
登录注册
99+登录即可同步推荐记录哦
99+登录即可加入我的收藏
评论登录即可评论想法
分享分享













































































































