宠物包装设计-主食冻干包装设计

本次为品牌方-短脖子乔治，设计主食冻干的包装，结合产品的口味属性-鸡肉口味 。我们提取了鲜鸡肉的红色为主要色， 产品名称小肉饼， 我们也是进行了字体设计。

因为小肉饼是比较新奇的产品， 因此我们将产品图片作为主视觉进行设计。 凸显产品同而吸引消费者 产品的图片 ，我了利用了一张掰开瞬间的图片， 这样包装更有视觉冲击力 。接着就是一些卖点的排版 我们将卖点统一排布在包装下面。 并且以深色做为卖点信息的背景 ，突出卖点信息， 同时压住画面 保持视觉重心的平衡。

 

For the brand Short-neck George's main food freeze-dried packaging, we incorporated the product's flavor profile - chicken flavor. We selected red, reminiscent of fresh chicken, as the dominant color for the packaging. The product name, Mini Meat Pads, also features custom typography.

Since Mini Meat Pads is a novel product, we designed the packaging with the product image as the focal point. This helps draw attention to the product and its unique qualities. We used an image of the meat pad being opened to add visual impact. Below the main image, we arranged key selling points in a consistent layout. To highlight these points, we used a dark background, ensuring that the information stands out while maintaining visual balance.