【商业落地】康必持小宠喂养品牌-IP形象设计
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【商业落地】康必持小宠喂养品牌-IP形象设计
IP设计线索
1.可被感知的信任感
2.从“宠物需要什么”出发,转译宠物真实需求, 以有趣的IP撬动年轻人的人心流量密码。
3.满足“铲屎官”分享欲,扩大品牌影响力。
IP design clues
1. Perceived sense of trust
2. Starting from "what pets need", translate the real needs of pets and use interesting IPs to tap into the hearts, traffic, and passwords of young people.
3. Satisfy the sharing desire of "poop shoveling officials" and expand brand influence.
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