HUO呼呼博士®品牌与包装设计丨宠物益生菌包装设计

我们提取产品两大特点“1000亿益生菌”“FMT专利冻干技术”进行图形化设计。明确产品卖点，一眼抓住消费者眼球，减少消费者的思考成本。罐体我们进行开模设计，采用胶囊的原本形状打造一个强大的产品符号，以“红蓝博士胶囊罐”来区分猫咪与狗狗产品。我们认为快消品包装的形式需要足够的简单才更容易被记住，几何化的设计更能适应现在市场的消费环境，方便线上快速传播。同时也能极大的降低长期的运营成本。

We extracted the two major features of the product "100 billion probiotics" and "FMT patented freeze-drying technology" for symbolic design. Clear product selling points, catch consumers’ attention at a glance, and reduce consumers’ thinking costs. We carried out mold design for the tank body and used the original shape of the capsule to create a powerful product symbol, using the "Red and Blue Dr. Capsule Jar" to distinguish cat and dog products. We believe that the form of FMCG packaging needs to be simple enough to be easier to remember. The geometric design can better adapt to the current market consumption environment and facilitate rapid online dissemination. At the same time, it can also greatly reduce long-term operating costs.