鲸梦文创 /品牌全案/VI设计

项目/PROJECT

鲸梦文创品牌/2024.09

标志设计/品牌设计

阡陌恋花

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鲸梦文创是一家专注于制作中国传统文化文创产品的设计工作室。“鲸梦”取自庄子的《逍遥游》,“北冥有鱼，其名为鲲，鲲之大，不知其几千里也”，体现了不对万物有所奢望和依赖，无拘无束、渴望摆脱世俗束缚的愿望以及向往自由的人生观。

Whale Dream Cultural and Creative is a design studio focusing on the production of traditional Chinese cultural and creative products. " Whale Dream" is taken from Zhuangzi's "Leisurely Travel", "There is a fish in the north of the underworld, its name is Kun, the Kun is so big, I don't know how many thousands of miles it is", which embodies the desire to be free from the shackles of the world and the outlook on life that yearns for freedom.