LOCKIN 乐营丨露营品牌设计

项目名称丨LOCKIN 乐营

品牌设计丨树台Xy

品牌背景丨BACKGROUND

日常生活中的我们常常在面对工作无休止的任务、目标以及加班感到疲惫不堪，

有时心里烦闷无人倾诉还会导致失眠，情绪得不到好的调节久而久之就会诱发出各种疾病。

为了保持一个可持续性的良好工作状态，就需要在工作之余找到好的方式去缓解情绪压力。

去露营吧，星空为幕，帐篷为营，睡在大自然的怀抱里，享受慢生活节奏带来的快乐。

“乐营”是一个专注于提供高质量高性价比户外露营产品的品牌，

“乐营”品牌名字想法来源于快乐地露营，

希望能让年轻人的生活不再局限于密闭的高楼，

即便是经济不宽裕的打工人也能轻松体验到露营带来的快乐和幸福感。

In our daily lives, we often feel exhausted by the endless tasks, goals, and overtime work at work.Sometimes, when we are feeling upset and have no one to talk to, we may suffer from insomnia,and our emotions cannot be properly regulated, which can eventually lead to various diseases.In order to maintain a sustainable good work state, we need to find good ways to relieve emotional stress in our free time.

Go camping! With the stars as a backdrop, the tent as a campsite, and sleeping in the embraceof nature, you can enjoy the happiness brought by the slow pace of life.

LOCKIN is a brand that specializes in providing high-quality, high-value outdoor camping products.

The brand name idea originated from a joyful camping experience.

I hope to enable young people to live beyond the confines of enclosed high-rise buildings.

Even low-income workers can easily experience the joy and sense of well-being that camping brings.

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