逃离咖啡 RAWAY COFFEE | 咖啡品牌设计/LOGO/VI/包装
郑州/平面设计师/1年前/1570浏览
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逃离咖啡 RAWAY COFFEE | 咖啡品牌设计/LOGO/VI/包装
项目 | PROJECT
RAWAY COFFEE 咖啡茶饮品牌设计/LOGO/VI/包装
服务 | 八点设计铺
品牌战略/标志设计/产品包装/VIS识别
项目背景
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逃离咖啡(RAWAY COFFEE)的品牌理念旨在人们可以暂时摆脱无趣忙碌的生活,通过品尝一杯咖啡的时间,短暂地逃离到一个自由理想的空间来释放压力,在轻松有趣的环境中享受咖啡和生活的乐趣。品牌在产品上精选进口优质咖啡豆,坚持严格的筛选标准并采用先进烘焙技术,最大程度保留咖啡豆的醇香口感及营养成分,坚持为消费者带来既健康又高品质的咖啡体验。
RAWAY COFFEE, The brand concept aims for people to temporarily escape from a dull life, release stress in an ideal space through a cup of coffee, and enjoy the pleasure of coffee and life. The brand selects high-quality imported coffee beans in its products, adheres to strict screening standards, and uses advanced roasting technology to preserve the rich aroma, taste, and nutritional content of coffee beans to the greatest extent possible, insisting on providing consumers with a healthy and high-quality coffee experience.
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