Concept Design 概念设计

I was responsible to produce the  animation/video contents concept design for 2014 APEC Summit. I adopted traditional Chinese elements and various visual effects such as particles to converge a Peking opera makeup. Then I performed different characteristic pictures with constant floating form. At the same time, the movement of those elements changed with the transition of scenes. 

For the performance of band Gala in Spring Festival Evening Gala 2014, I designed the LED screen animation in an integrated way of the ink painting style with human sporty movements to present 2008 Beijing Olympic spirits and Chinese new generation young rock band. 

Concept design of String and Chinese Landscapes, performed and cooperated by musician Yanni and Chinese Spring Festival side in CCTV 1. It's an animation video content that showed on a huge LED screen as a background for Yanni's musical performance. With the string waves cooperated with musical beats, the scenes of Chinese landscapes appear in a shinning way. It integrates Chinese and western culture with strings and Chinese landscapes.