Shanban咖啡品牌包装设计

项目丨Shanban咖啡品牌包装设计

项目时间 | 2024.09.24

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服务丨SERVICE

产品包装/插画绘制/三维渲染 

山半咖啡，以“自然之巅，品味生活真谛”为核心品牌理念，旨在将自然之美与咖啡文化完美融合，为每一位顾客打造一段非凡的感官与心灵之旅。我们相信，真正的美味源自于大自然的馈赠。因此，山半咖啡精心挑选全球优质产区的咖啡豆，每一颗都承载着阳光的温暖、雨露的滋润和土地的滋养。通过精湛的烘焙技艺，我们唤醒这些豆子的灵魂，将其转化为浓郁醇厚的咖啡，让顾客在品尝的同时，也能感受到大自然的辽阔与深邃。我们倡导“慢生活”理念，鼓励顾客在忙碌的生活节奏中，偶尔放慢脚步，给自己一些时间和空间，去品味生活的细节与美好。在这里，每一杯咖啡都承载着我们对生活的热爱与尊重，也期待着与每一位顾客共同分享这份独特的体验与感悟。

With the core brand concept of ‘Taste the true meaning of life at the top of nature’, Shanban Coffee aims to perfectly integrate the beauty of nature with coffee culture, creating an extraordinary journey of the senses and mind for every customer. We believe that true flavour comes from the gift of nature. Therefore, Shanban Coffee carefully selects coffee beans from the world's best producing regions, each of which carries the warmth of the sun, the moisture of the rain and the nourishment of the land. Through exquisite roasting techniques, we awaken the soul of these beans and transform them into rich and full-bodied coffee, so that customers can feel the vastness and depth of nature while savouring them. We advocate the concept of ‘slow life’, encouraging customers to slow down occasionally in the busy pace of life, giving themselves some time and space to savour the details and beauty of life. Here, every cup of coffee carries our love and respect for life, and we look forward to sharing this unique experience and understanding with every customer.

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包装全案设计 | 青轶

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