《大美四川 DAMEISICHUANG》包装设计

厦门/平面设计师/1年前/37浏览

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在做文创设计时最为重要的是该设计所内涵文化，如果体现太少或没有那就不能算是一个合格的文创设计，而“大美四川”所中心主旨在于表达四川本土的地域文化。而我并没有选择现如今市场流行的熊猫、竹子、太阳神鸟、芙蓉花等。

The most important thing in doing cultural and creative design is the connotation of the culture, if it is too little or not, it cannot be regarded as a qualified cultural and creative design, and the central purpose of "Great Beauty Sichuan" is to express the local regional culture of Sichuan. And I didn't choose pandas, bamboo, sun god birds, hibiscus flowers, etc., which are popular in the market today.

我使用许多人与动物和谐相处的手绘画面在包装上，这是一个很好体现当地文化的画面，动物和人一样，需要生活，睡觉，工作。惟妙惟肖的结合，比喻了四川人们佛系，随性的生活态度，成都慢节奏的生活方式，年轻人不一定只能挤地铁，老年人也不一定要待在养老院。一种乐观开放随性的生活方式和生活心态。

I used hand-painted surfaces of many people living in harmony with animals on the packaging, which is a good reflection of the local culture, which is a metaphor for the Buddhist and casual life attitude of the people of Sichuan, and the slow-paced lifestyle of Chengdu, where young people may not only be able to crowd the subway, and the elderly do not have to stay in nursing homes.

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原创Works 平面包装盒型设计包装工艺包装设计地域文化手绘插画节日礼盒