艾伦家设计 简约有趣的文具品牌vi

把笔头拟人化做成主视觉ip 笔身作为辅助元素不同的排列组合搭配不同的颜色，简简单单就能有无限设计，就好像笔趣的品牌理念，每一支笔都承载着无限的想象和可能，是灵感与梦想交织的桥梁。

©艾伦家原创设计，未经许可禁止商用/转载等

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The personification of the pen head is used as the main visual IP. The pen body is used as an auxiliary element. Different arrangements and combinations are matched with different colors. Simply, infinite designs can be created. Just like the brand concept of Biqu, each pen carries unlimited imagination. And possibility is the bridge between inspiration and dreams.

©Original design by The Alans. Commercial use/reprinting without permission is prohibited.