一山一会 | 在户外搭建一个完整厨房

只用一平米，90秒在户外搭建一个完整厨房

让户外中式烹饪成为一种享受，开启你的户外新篇章。在自然中享受美食。

中山庆琏金属制品有限公司，自1993年6月创立以来，便专注于园林工具的研发、设计、制造与销售，是一家集科技与制造于一体的高新技术企业。2023年，云巢携手全球最大的园林剪刀代工企业庆琏，完成品牌与产品的创新升级。通过云巢陪伴式的服务模式，联合孵化全新设计驱动型品牌——「一山一会」。聚焦对市场与消费者的深度洞察，共创式打造2024年度明星新物种。云巢针对精准人群深入挖掘户外的高价值场景诉求，洞察出三大露营新主张，最终共创明星产品定位——「风味大师·中式站立烹饪桌」。

Use only one square metre to build a complete kitchen outdoors in 90 seconds.

Let outdoor Chinese cooking become a kind of enjoyment and open a new chapter for your outdoors. Enjoy delicious food in nature.

Zhongshan Green Guard Metal Products Co., Ltd. has been focussing on the research and development, design, manufacturing and sales of garden tools since its establishment in June 1993. It is a high-tech enterprise integrating science and technology and manufacturing. In 2023, Yunchao joined hands with Green Guard, the world's largest garden scissors OEM company, to complete the innovation and upgrading of the brand and products. Through the cloud nest companion service model, jointly incubate a new design-driven brand - "one mountain, one session". Focus on in-depth insights into the market and consumers, and create a new star species in 2024. Yunchao deeply explored the demands of high-value scenes outdoors for accurate people, gained insight into three new camping ideas, and finally created a star product positioning - "Flavor Master · Chinese Standing Cooking Table".

服务品牌：一山一会

设计团队：Designest-Smart Life Team

服务内容：战略咨询 | 品牌孵化 | 品牌形象 | 工业设计 | 包装设计

专利保护：禁止商用，违者必究