英记饼家 × 研一 |“卷”出next level

澳门英记饼家，作为传承百年的烘焙品牌，一直以其独特的风味和精湛的工艺深受消费者喜爱。本次“0添加蛋卷”的包装设计，通过店面元素插画、“0”与窗户轮廓的融合、产品实物图与澳门制造标签以及横向陈列的视觉冲击力等设计要素的运用，打造了一款既具有传统韵味又不失时尚感的蛋卷包装。

包装的设计灵感源自于英记饼家的连锁店店面。我们精心提取了店面的结构轮廓、店招图形以及店内独特的墙砖元素，通过细腻的插画将这些元素融合在包装上。不仅强化了品牌门店的形象，更让消费者在品尝美味的同时，感受到英记饼家深厚的历史底蕴。

设计中，我们特别将阿拉伯数字“0”与窗户轮廓巧妙地结合在一起，形成了一个独特的视觉符号。这一设计不仅巧妙地传递了产品“0添加”的核心利益点，更提升了包装的艺术性和设计感。

考虑到产品陈列的视觉效果，我们采用了横向陈列时可实现无限拼接的设计。使得多个包装在一起时能够形成一个连贯、统一的视觉画面，增强了包装的视觉冲击力和吸引力。

整体包装的色彩搭配，对应3款口味，分别选择以白色、卵黄色、黑茶棕作为主色调，点缀适量的辅助色提升精致感，为澳门英记饼家“0添加蛋卷”带来令消费者耳目一新的视觉形象。

Macau Pastelaria Yeng Kee, as a century-old baking brand, has always been loved by consumers for its unique flavor and exquisite craftsmanship. The packaging design of this "0-additive egg roll" uses design elements such as store element illustrations, the integration of "0" and window outlines, product images and Macau-made labels, and the visual impact of horizontal display to create an egg roll packaging that has both traditional charm and fashion sense.

The design inspiration of the packaging comes from the chain store of Pastelaria Yeng Kee. We carefully extracted the structural outline of the store, the store sign graphics and the unique wall tile elements in the store, and integrated these elements into the packaging through delicate illustrations. Not only does it strengthen the image of the brand store, but it also allows consumers to feel the profound historical heritage of Pastelaria Yeng Kee while tasting delicious food.

In the design, we especially cleverly combine the Arabic numeral "0" with the window outline to form a unique visual symbol. This design not only cleverly conveys the core benefit point of the product's "0 additives", but also enhances the artistry and design sense of the packaging.

Considering the visual effect of product display, we adopted a design that can achieve infinite splicing when displayed horizontally. This allows multiple packages to form a coherent and unified visual picture when put together, enhancing the visual impact and appeal of the packaging.

The color matching of the overall packaging corresponds to 3 flavors, with white, egg yolk, and dark tea brown as the main colors, and appropriate auxiliary colors are added to enhance the sense of refinement, bringing a refreshing visual image to consumers for Macau Pastelaria Yeng Kee's "0 Additive Egg Rolls"

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客户 Client | 佳英食品有限公司

品牌 Brand | 英记饼家

项目 Project | 英记“0添加”蛋卷包装设计