日式铁板料理品牌全案设计｜标志/vi/包装/空间

项目｜PROJRECT

板上叮叮日式铁板料理品牌全案设计/2024.08.12

服务｜SERVICE

品牌定位/LOGO/VI设计/物料包装/空间设计/软装设计

设计团队｜TEAM

GISOO几所设计

打出差异化的铁板料理

通过数据分析发现，在中国消费者餐饮品类中，铁板烧的提名一直居高不下，从消费群体来看，多为18-30岁的年轻消费群体，并且女性占比高于男性，对高颜值和新鲜感的事物更有自发传播的兴趣。由此可见，注重设计感和个性化服务的铁板烧品牌，会更符合主流消费群体的审美及需求。

因此，我们将板上叮叮聚焦于年轻人扎堆的“潮玩”话题+铁板料理这个超级品类，注入潮流基因，构成板上叮叮铁板料理的独特吸睛点；大众美食+差异化标签，时尚设计+复古氛围，打造不一样的“潮食空间”。

Make a difference in the iron plate

Through the analysis of the data, we found that Teppanyaki's nomination has always been high among Chinese consumers in the category of food and beverage. In terms of consumer groups, most of them are young consumers aged 18-30, and the proportion of women is higher than that of men, more self-propagating interest in things that are good looking and fresh. Thus, the focus on design and personalized service Teppanyaki brand, will be more in line with the mainstream consumer groups and aesthetic needs.