babysit白泽儿童成长中心品牌及IP设计

“东望山有兽，名曰白泽，能言语；王者有德，明照幽远则至。”

本次项目方以神兽“白泽”为品牌名称与形象，TIAB设计团队为整体品牌的视觉文化与体验空间提供深度设计服务。项目为一家托儿管理中心，我们以“陪伴”、“守护”、“探索”为核心理念深化品牌价值观，以东方神话美学塑造品牌文化核心。

The first party of this project takes the mythical beast "Baize" as the brand name and image, and the TIAB design team provides in-depth design services for the overall visual culture and experience space of the brand. The project is a childcare management center, and we deepen brand values with the core concepts of "companionship", "protection", and "exploration", shaping the core of brand culture with the aesthetic of Eastern mythology.

品牌“IP”以神兽“白泽”为创作基础，以拟人的方式塑造为一只给予小朋友“陪伴”、“守护”及共同“探索”的勇敢可爱形象。

The brand "IP" is based on the creation of the mythical beast "Baize", and is shaped in a personification way as a brave and lovely image that provides children with "companionship", "protection", and "exploration" together.