亚丁原创 | 弥尚Misan时尚买手店品牌全案设计

亚丁设计AdenDesign 希望通过视觉设计强调品牌在时尚领域的先锋态度，以此吸引更多有趣灵魂的聚集。

我们对Misan进行了品牌联想和多层次的视觉应用设计，通过色彩的强度对比和文字的变化排列组成了全新的时尚视觉体系，从而引发消费者内心的共鸣。

Brand Misan

Time 2024

Location CHANGSHA

© 2024 AdenDesign

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弥尚Misan时尚先锋买手店，作为备受年轻朋友关注的品类，与众多消费群体通过锐利的潮流视角产生共鸣，让原来小众个性的时尚如今受到更广泛的受众青睐。面对很多独立的设计师品牌，弥尚Misan成为了链接品牌与消费者和消费场景之间的桥梁。

Misan Fashion pioneer shop, as a category concerned by young friends, resonates with many consumer groups through a sharp trend perspective, so that the original niche personality of fashion is now favored by a wider audience.In the face of many independent designer brands, Misan has become a bridge between brands and consumers and consumption scenes.

作为一个兼具先锋精神和灵魂个性的线下买手店平台，弥尚Misan位于星城长沙的地标老街潮宗街内，这里是具备长沙先锋精神风范的天然土壤，吸引着众多城市有趣灵魂的到来。弥尚Misan集潮流文化、艺术美学、时尚感官于一体，优选彰显生活态度与品味质感的产品，让更多消费者沉浸式地体验到各类时尚个性表达。

As an offline shopping platform with both pioneer spirit and soul personality, Misan is located in the landmark old street Chaozong Street in Changsha, Star City, which is the natural soil with the pioneer spirit of Changsha, attracting the arrival of many interesting souls in the city.Misan integrates fashion culture, art aesthetics and fashion sense, and selects products that highlight life attitude and taste texture, so that more consumers can experience all kinds of fashion personality expression immersed.

弥尚Misan 代表一种时尚的生活态度，将时尚、美学、潮流相融合，不限于服饰、包袋等时尚单品，以先锋姿态融入时尚表达的每个细节。

Misan represents a fashion attitude to life, the integration of fashion, aesthetics, trends, not limited to clothing, bags and other fashion items, with a pioneer attitude into every detail of fashion expression.

内心丰盈者，独行也独众。主色调的玫粉色代表女性力量和自由态度，通过强有力的高饱和度宣告自我主张。通过将“弥”字图形化处理，使其在保留识别性的同时增添设计感，logo采用偏衬线体的字体设计，并对英文名设计进行了变形处理，传达时尚先锋精神与前卫性。

“Those who are full of inner abundance, they walk alone,maintains an independent style even in front of others”The main color tone, rose pink, represents women's strength and freedom of attitude, declaring self assertion through strong high saturation.By graphically processing the "Mi" character, it retains its recognition while adding a sense of design. The logo adopts serif font design and deforms the English name design to convey the spirit of fashion pioneer and avant-garde.

——我生以悦我，而非他人所。保持热爱，灵魂自由，弥尚建立起“我”与世界的独特表达方式，和每一个有趣的灵魂对话，撕掉标签，聚集群体，成为时尚与热爱的代名词，连接更多闪耀的星火。

“I was born to be pleasing to me, not to others.”Keeping love, soul freedom, Misan establishes a unique expression of "me" and the world, and every interesting soul dialogue, tear off labels, gather groups, become a synonym for fashion and love, connect more shining sparks.

「弥」为满，「尚」为风，提取这样的概念只为更好地诠释品牌观点，即多样的风格主张，前沿的时尚之所。弥尚，是有趣的灵魂表达“自我”之地。

"Mi" means full, "san" means style, extract such a concept only to better interpret the brand point of view, that is, a variety of style propositions, cutting-edge fashion. Misan is an exact place for interesting souls to express their "selves".