拾禾｜花店品牌提案 品牌设计

拾禾品牌全案｜The whole case of the Shihe brand

在这个快节奏的时代，人们往往忽略了身边的美好与细微的幸福。拾禾花店以此为灵感，寓意着在生活的每一个角落，都有值得我们去“拾取”的幸福与温暖。每一朵花的挑选，每一束花的搭配，都是对这份理念的践行。我们相信，通过花艺的魔力，能够唤醒人们内心深处对美好生活的向往与追求。

       拾禾寓意“拾取幸福”： 拾禾不仅代表了对自然界美好事物的收集与珍惜，更象征着在纷扰的生活中主动寻找并把握幸福的勇气与能力。每一次走进拾禾花店，都是一次心灵的洗礼，让人在花香中感受到生活的甜蜜与温馨。

In this fast-paced era, people often ignore the beauty and subtle happiness around them. Inspired by this, the Shihe Flower Shop means that in every corner of life, there is happiness and warmth that is worth "picking". The selection of each flower and the matching of each bouquet of flowers are the practice of this concept. We believe that through the magic of floral art, we can awaken people's deep yearning and pursuit of a better life.

       Shihe means "picking up happiness": Shihe not only represents the collection and cherishing of beautiful things in nature, but also symbolizes the courage and ability to actively seek and grasp happiness in the chaotic life. Every time you walk into the flower shop, it is a baptism of the soul, which makes people feel the sweetness and warmth of life in the fragrance of flowers.