般若茶饮品牌设计

般若（BORE)茶饮是一个由藏传佛教文化与大时代背景趋势融合下形成的精神寄托式茶饮；

将藏传佛教化中的八吉祥图案的美好寓意、藏族地区特有的信仰号召力与在新时代年轻人应对现代生活焦虑与压力、在面对多元文化交融时，试图寻求身份认同和归属感的背景相结合，般若茶饮提供一个具备精神价值和情感价值的渠道。

BORE tea drinking is a trend from the Tibetan Buddhist culture and the context of the great times.The spiritual sustenance tea drink formed under the fusion,The beautiful meaning of the eight auspicious patterns in Tibetan Buddhism,The unique appeal of faith in Tibetan areas and young people's response to the anxiety and pressure of modern life in the new era.In the face of multicultural integration, trying to seek the background of identity and belonging,BORE tea provides a channel with spiritual and emotional value.