原醇牛脯包装全案X杨芝琳|品味健康生活

项目｜原醇牛脯包装全案

设计时间｜2024

服务｜SERVICE

品牌定位/品牌命名/LOGO/产品设计/插画             

设计｜DESIGN：杨芝琳

三维设计｜3D DESIGN：杨芝琳

备注：未经本人允许，不允许转载盗用至小红书/ 抖音/淘宝/猪八戒等其他媒体平台。

项目背景

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在当今快节奏、高压力的都市生活中，年轻人群体成为了消费市场不可忽视的重要力量。他们追求个性表达、注重生活品质，同时也不乏对新鲜事物的好奇与探索精神。随着健康意识的日益增强，年轻人在享受美食的同时，也越来越倾向于选择那些既能满足味蕾享受，又能兼顾营养均衡与健康理念的产品。

随着年轻一代逐渐成为消费主力军，他们对于零食的需求已超越了简单的解馋与充饥，更趋向于追求健康、天然、无负担的食用体验。同时，年轻消费者对于产品的外观设计、包装风格也愈发注重，倾向于选择那些能够体现个性、富有趣味性的产品。“轻脂风干牛脯”正是顺应了这一消费趋势，以“0添加，无负担”为核心卖点，结合可爱趣味性插画风的设计风格，精准触达年轻消费者的心弦。

In today's fast-paced and high-stress urban life, young people have become an important force that cannot be ignored in the consumer market. They pursue individual expression, pay attention to the quality of life, and at the same time are curious and exploratory about new things. With the increasing awareness of health, when young people enjoy delicious food, they are increasingly inclined to choose products that not only satisfy their taste buds, but also take into account nutritional balance and health concepts.

As the younger generation gradually becomes the main force of consumption, their demand for snacks has gone beyond simply satisfying their cravings and satisfying their hunger. They are also pursuing healthy, natural and burden-free eating experiences. At the same time, young consumers are paying more and more attention to the appearance design and packaging style of products, and tend to choose products that reflect their personality and are interesting. "Light-fat air-dried beef breast" is in line with this consumer trend, with "0 additions, no burden" as its core selling point.