合浦汉代文化博物馆|文创IP设计

作者：设计师二哈

项目名称：合浦汉代文化博物馆|文创IP设计

项目背景：

合浦汉代文化博物馆是一座展示海上丝绸之路文物的博物馆。该馆收藏了丰富的海上丝绸之路文物，如汉代瓷器、古代硬币、古船模型等。然而，在实地考察后，我们发现博物馆的游客中心文创设计偏向传统，缺乏现代设计感，与现今年轻人的审美趣味和个性需求并不契合。

本项目的目标是通过文物IP化，将传统古老的海上丝绸之路文物转化为符合现代审美的设计元素，引发年轻人对合浦汉代文化博物馆以及海上丝绸之路文物的兴趣。我们的主要受众群体为90后、00后、10后，他们是互联网时代的主要消费力建构者，引导他们走进博物馆，是文化传承与更新的关键。

Author: Designer Erha

Project Name: Hepu Han Dynasty Cultural Museum|Cultural and Creative Brand Design

Project Background:

The Hepu Han Dynasty Cultural Museum is a museum that displays artifacts from the Maritime Silk Road. The museum has a rich collection of Maritime Silk Road artifacts, such as Han Dynasty porcelain, ancient coins, ancient ship models, etc. However, after the field visit, we found that the cultural and creative design of the museum's visitor center is biased towards tradition and lacks a sense of modern design, which is not in line with the aesthetic taste and personality needs of today's young people.

The goal of this project is to transform the traditional and ancient Maritime Silk Road cultural relics into design elements that meet modern aesthetics through the IP of cultural relics, and arouse young people's interest in the Hepu Han Dynasty Cultural Museum and the Maritime Silk Road cultural relics. Our main audience is the post-90s, post-00s, and post-10s, who are the main constructors of consumption power in the Internet era, and guiding them into museums is the key to cultural inheritance and renewal.