寻山野 | 野菜火锅品牌设计

“Seek The Mountains” Brand Design of Wild Vegetable Hot Pot

Design: Yushan Fang

TIAB 天宝设计咨询

Produced by: TIAB Design Consultin

寻山野野菜火锅，是以天然野菜为特色的全新火锅品牌，指在通过食用天然野菜，制造尖上的与大自然零距离接触的美食体验，即“野菜入口，舌尖有风”。

 “Seek The Mountains” Wild Vegetable Hot Pot is a brand new hot pot characterized by natural wild vegetables. It refers to the creation of a top-notch culinary experience with zero distance contact with nature by consuming natural wild vegetables, that is, "the taste of wild vegetables brings a breeze to the tongue."

寻山野意图营造一种城市与自然之间微妙的关联，让顾客置身城市却能感受丛林山野的灵感受，通过这种关联，品牌鼓励顾客放下眼前钢筋水泥间的困扰，勇于探索自然，在山野间寻找答案，从而更加热爱美食，热爱生活。

“Seek The Mountains” image creates a subtle connection between the city and nature, allowing customers to feel the inspiration of the jungle and wilderness while immersed in the city. Through this connection, the brand encourages customers to let go of the troubles in the concrete and steel rooms in front of them, explore nature bravely, and find answers in the mountains and wilderness, thus becoming more passionate about food and life.

TIAB 設計咨詢 受委托对寻山野进行品牌视觉设计。 

TIAB Design Consulting is commissioned to conduct brand visual design for  “Seek The Mountains”.