蔬菜节-全视觉延展
北京/平面设计师/1年前/2329浏览
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蔬菜节-全视觉延展
买菜必须新鲜,生活必须滚烫
该项目旨在为一个现代化的菜市场开发一个引人注目的主视觉设计
该菜市场位于老城的中心位置,面向年轻、活跃且追求生活品质的消费者群体。菜市场希望通过主视觉设计,展示其多样化的产品、健康、新鲜和便捷的生活方式,并吸引更多目标客群的关注和光顾,让菜市场也可以成为打卡地
采用绿色、粉色和蓝色作为主色调可以营造出一种和传统设计的差异感,在一些细节元素或背景上使用渐变色,可以增加层次感,以创造出更加丰富和引人注目的效果
The project was designed to develop an eye-catching key visual design for a modern wet market
Located in the heart of the old town, the market is aimed at young, active consumers who are looking for a better quality of life. Through the main visual design, the wet market hopes to showcase its diverse products, healthy, fresh and convenient lifestyle, and attract more attention and patronage from the target audience, so that the wet market can also become a check-in place
Using green, pink, and blue as the main colors can create a sense of difference from traditional designs, and using gradients on some details or backgrounds can add layers to create a richer and more striking effect
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