猫咪宠物食品包装全案设计 | LOGO/猫粮/猫罐头

项目丨PROJECT

优宠膳房品牌全案设计/2024.03.19

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服务丨SERVICE

LOGO/VI/系列产品包装设计

 当下快节奏的生活压力与繁忙，养猫成为年轻人的一种精神寄托。舒缓压力、排解孤独,彼此成为互相依赖的伙伴。“优宠膳房”品牌注重猫粮的天然与健康。品牌坚持选用优质的天然食材避免使用任何人工添加剂和防腐剂。“优宠膳房”还注重猫粮的口感与营养平衡，让猫咪在享受美食的同时，也能获得全面的营养补充。

品牌理念：为猫咪提供健康、天然、营养均衡的宠物食品，还有更长久的陪伴。在品牌定位上，“优宠膳房”坚持“天然、健康、营养”三大核心理念。

With the fast-paced pressures and busyness of life, raising cats has become a spiritual refuge for young people. Relieve stress, relieve loneliness, and become interdependent partners with each other. The "Youchong Kitchen" brand emphasizes the natural and healthy nature of cat food. The brand insists on selecting high-quality natural ingredients and avoiding the use of any artificial additives and preservatives. The Youchong Kitchen also emphasizes the taste and nutritional balance of cat food, allowing cats to enjoy delicious food while also receiving comprehensive nutritional supplements. 

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