JHU-JIAN CATERING | ID ANIMATION

The only restaurant with its own seafood supply chain, JhuJian has its own signature stone hot pot soup base with a delicious taste and high value for money to meet customer needs. In addition to seafood hot pot, we offer premium beef, pork and lamb hot pot and wild life lobster hot pot dishes.

In this project, the client wanted to break away from the established image of traditional hot pot eating, so we conceived a new vision to carry the story this time. The positioning of "space hotpot" is very different from the general hotpot brand, but this difference can become a unique memory point, welcome to a cosmic hotpot journey.

In order to highlight the fresh seafood and delicious beef, the design elements of the characters are based on the imagery of "seafood" and "cow".