儿童艺术启蒙系列动画视觉设计

GGL English Enlightment Nursery Ryhmes是字节跳动旗下瓜瓜龙于2021年策划的针对英语二语地区的系列儿童艺术启蒙二维动画。

在整体视觉设计部分，整体画风偏稚拙，更加注重结合抽象图形的设计，不做冗余的修饰；

色彩设计部分为了减少孩子的视觉疲劳，画面色彩少而简洁明朗，大色块布局，让孩子通过动画感知清晰美观的色彩搭配；

具体角色设计将知识信息拟人化，极简、童趣，有辨识度，形象适合做丰富的表情和动作表演；

场景设计部分弱化细节，以大色块为主，歌词中的知识信息需清晰体现。

因一些相关政策调整原因，系列动画没有按照原计划全部制作，但是大家数月的努力仍然值得被记录，拖拖拉拉到现在终于整理出其中四条分享出来。

《PINK》

: Teach kids to recognize the word pink and associate it with pink objects

教孩子认识粉色这个词，使之与粉色物体相关联

Kids are invited to “wink” when they see pink objects

邀请孩子们看到粉红色的物体时“眨眼”互动

Timeless classic children’s music. Has a lilting feeling, like floating in a hot air balloon or riding on a carousel that carries you round and round and up and down in a gentle pleasant way.

永不过时的经典儿童音乐。感觉轻快，就像乘着热气球在空中漂浮，或者一圈又一圈坐着旋转木马上上下下，温和愉快。

NO.2《TRIANGLE》:

Teach children to recognize the word triangle and associate it with various triangular objects in daily life

教孩子认识三角形这个词，使之与生活中各种三角形物体相关联

Teach children to recognize the word triangle and associate it with various triangular objects in daily life

邀请孩子们通过演绎认识三角形的画法

Romantic and relaxed retro feeling, relaxed pop color tone

浪漫轻松的复古感，轻松的波普色调

NO.3《GREEN》:

Teach kids to recognize the word green and associate it with green objects

教孩子认识绿色这个词，使之与绿色物体相关联

Inviting children to meet green objects around them

邀请孩子们认识身边的绿色物体

Caribbean style with light breezy feeling

加勒比海风格，微风习习

NO.4《YELLOW》:

Teach kids to recognize the word yellow and associate it with yellow objects

教孩子认识黄色这个词，使之与黄色物体相关联

Feeling light and cheerful, just like walking in a golden wheat field, wonderful adventure, gentle and joyful.

邀请孩子们跟随角色互动认识身边黄色物体

Feeling light and cheerful, just like walking in a golden wheat field, wonderful adventure, gentle and joyful.

感觉轻快，就像走在金黄的麦田间，奇妙探险，温和愉快。