辣潮 HOT WAVE | 辣椒酱品牌全案设计 | IP

To build a high-end fashion professional sauce brand, emphasizing unique visual identity elements, all-age market, diversified taste, emphasizing high-quality raw materials and production process, environmental protection packaging, support for sustainable agriculture. It emphasizes the dual experience of“Art and taste”, pays attention to sustainability and environmental protection, attaches importance to consumer experience, and spreads and exchanges the hot sauce culture of different regions.