湖心亭百年老号品牌全新包装设计升级

客户：上海豫园商城湖心亭茶楼

作品名称：湖心亭

设计项目：茶叶

设计团队：JRD 金睿达

设计从其自身的历史、文化为出发点,着力打造符合湖心亭作为百年老号品牌的全新包装。将湖心停百年来沉淀下来的建筑、老照片、文字等特有珍贵元素经重新桥理、筛选、提炼,设计出独具湖心亭风格的包装作品。

The design takes its own history and culture as the starting point, and strives to createa new packaging that conforms to Huxin Pavilion as a century-old brand. The uniqueprecious elements such as buildings, old photos and texts deposited in the middle othe lake for a hundred years were re-sorted, screened and refined to design a uniquepackaging work in the style of the pavilion in the middle of the lake.