宠贝佳PETBEIJIA | 宠物食品品牌设计

项目/PROJECT

宠贝佳PETBEIJIA/2024.3.26

设计DESIGN/菜菜

标志设计/vis识别/品牌全案/宠物食品

致谢（排名不分前后）：LU SHUAI / QING TIAN / MAI SI / KUANG / JIANG NAN

品牌背景#

在繁忙的都市生活中，猫咪成为了许多人心灵的慰藉与伴侣。

宠贝佳起源于一群热爱生活、关爱小动物的都市青年，他们发现市场上虽然猫粮品牌众多，他们意识到，尽管市场上猫粮品牌众多，却很少有品牌能够真正触及到宠物与主人之间情感交流的层面。

于是，这群有梦想的年轻人决定创立一个与众不同的猫粮品牌——宠贝佳，以“做有温度的猫咪零食”为品牌口号，致力于创造一种全新的宠物食品文化，让每一位宠物父母能通过美食，给予自己心爱的小猫咪更多的关怀和温暖。

In the busy urban life, cats have become a comfort and companion for many people's souls.

Pet Beijia originated from a group of urban youth who love life and care for small animals. They found that although there are many cat food brands in the market, they realize that although there are many cat food brands in the market, few brands can truly touch the level of emotional communication between pets and their owners.

So, this group of young people with dreams decided to establish a unique cat food brand - Pet Beijia, with the brand slogan of "making warm cat snacks", committed to creating a new pet food culture, so that every pet parent can give more care and warmth to their beloved kittens through delicious food.